Outputs: Complete Rebrand and Roll Out, Digital & Print
My role: Art Director, Designer, Roll Out and FA
The Challenge: Kirinari is an NDIS-registered human services provider specialising in disability/aged care in remote and regional Australia. They were looking for a fresh rebrand with empowerment and accessibility at its core. 
The Solution: Accessibility was the number one priority with this project, as it caters to the elderly and disabled – so testing was vital, as were highly prescriptive brand guidelines. We curated a colour palette that well surpassed the WCAG standards, but still allowed us to establish 6 sub-brands. The hero blue was chosen as a link to the previous branding, its ability to reflect trust and stability, and its suitability for materials aimed at government bodies. We also worked with artist Kim Leutwyler to capture rural Australia as the vibrant, lively home it is; and layered in linework to emphasise a feeling of connection. Photography direction was also given to ensure a feeling of empowerment; no looking down or demeaning POVS.