Outputs: Branding, Art direction, Spatial Design, Onsite Social Activation, Print and Digital Marketing, Merchandise, Festival Collateral
My role: Art Director, Designer, FA
The Challenge: All About Women is Sydney Opera House’s feminist talks and ideas festival. It is designed to ask questions about gender, justice and equality. To look at the past, present and future of feminism. For the 2019 festival, we needed to help shape the theme of the event, and then deliver creative for a holistic festival experience. This theme needed to relate to the key 2019 speakers; Julia Bishop & Tina Chen, as well as its audience.
The Solution: We chose the theme of 'power'. I worked closely with illustrator Aurelie Garnier, to create considered and nuanced visuals for each talk, which covered nuanced topics such as domestic violence, female rage, and motherhood. The end result was a festival experience which engaged its attendees across its multiple touch points.

Results: The work made finalist in the 2019 AGDA Awards, for identity and brand expression category 2019.