Outputs: Branding, Packaging Design, In-store Displays, FA
My role: Designer, FA
The process: A new brand to a crowded market; Boost Lab wanted to bring scientifically backed formulas to a broader audience with affordable prices. I joined this project after the Squad Ink team had already developed the logo. We then began the meticulous process of packaging design; which came with a few little challenges...

1. Creating a cohesive set; with pack differentiation of 7 different SKU's, all at the same size. (We created a colour and symbol based system that consumers could use as a guide!)

2. Housing a lot of scientific benefits and general information on a very wee pack; without it feeling overwhelming. 

3. Creating hierarchy within this information to emphasise the brand, product name, and core benefits.

4. Achieving the right aesthetic balance of affordability; and quality.

Results: Boost Lab have achieved ongoing successes with their products available in Priceline, Adore Beauty, and more. In May 2023, they acquired another cosmetics company, tbh Skincare.​