Outputs: Brand Identity, Packaging design.
My role: Designer, Illustrator, FA.
The Challenge: Campos required a brand refresh for Sacred Grounds; repositioning it into a more lifestyle space.
The Solution: We designed a new logo and pack, complete with three new custom illustrations. We wanted to disrupt the common coffee aesthetic in market, standing out amongst competitors. This meant no brown or gold, or italy-centric flairs. We wanted the pack to feel light and relaxed; premium yet approachable.

Results: The rebrand was successful; with the Sacred Grounds line now extended in Woolworths. It also still holds its place in boutique homewares and specialty food stores around the country, and is the flagship coffee for many cafes around Sydney.