Outputs: Creative ID. Monthly eDMs, Socials, Decks, & Cheat Sheets
My role: Lead Designer, Illustrator
The challenge: Snapchat MENA (Middle East, North Africa) asked us to name and brand a monthly webinar series aimed at media and marketing professionals. Strategy revealed an over saturated landscape in this area; with multiple social platforms offering similar programs. Thus, we had to create something clear and concise; respectful of busy lives; offering immediate, actionable insights. 

The Solution: 'Snap to it' uses an integrated text format, which boasts one of Snap's USP's – a fully integrated platform. The sketch doodles, (a preexisting brand asset) are used to create a 'planning and learning' aesthetic. The helping hands allow us to add character to occasionally dry topics; as well as guide the viewers attention to the most important information. They also help sign post different topics; and progression of learning. 

Results: As of July 2023, the program is still successfully running; on its 7th month. 'Snap to it' has expanded outside of the MENA region, being localised for Europe and Australia.