A collaboration between the ABC and Sydney Opera House, ABC Classic Kids was a live show introducing children aged two to seven to classical music. With the existing campaign struggling to sell tickets, we were asked to create a visual identity that felt inviting to young audiences and their families. I designed and illustrated a cast of musical characters, turning unfamiliar, sometimes imposing instruments into playful personalities. Used across print and animation, the characters made a first encounter with classical music feel like meeting new friends.