Harvey's

Harvey’s serves generous American-style sandwiches with a personality to match. The identity needed to capture that personality across the venue, packaging and every customer touchpoint. References to mid-century diners and Australian milk bars informed the visual direction, with familiar fast-food colours and bold typography giving it an immediate sense of energy. The design carried through menus, packaging, apparel, signage and the website, connecting the physical space with the wider brand. The aim was to make each application feel unmistakably Harvey’s: warm, nostalgic and happy to be a little loud. It’s a hospitality identity built around the pleasure of a good feed, with plenty of character in the details.