Kirinari
Kirinari supports people with disability and aged care needs across regional and remote Australia. Its rebrand centred community and empowerment – with accessibility informing the design throughout. We tested copy and background colour combinations to meet WCAG contrast requirements, documenting their use in detailed brand guidelines. The colour palette also distinguished six sub-brands, while retaining the existing hero blue for familiarity and trust. Artist Kim Leutwyler’s illustrations captured the vibrancy of rural Australia, with layered linework expressing connection. Photography direction focused on diverse, dignified portrayals of the people using Kirinari’s services.
My Role
Lead Designer, Finish Artist
Deliverables
Complete Rebrand and Rollout, Digital, Print and Spatial Design
Outcomes & Success
The design system has accommodated Kirinari ’s rapid expansion (it's now Australia's largest regional human services provider!), maintaining a consistent identity as the organisation’s services and reach have grown.
- Lead Designer, Finish Artist
- Complete Rebrand and Rollout, Digital, Print and Spatial Design
- The design system has accommodated Kirinari’s rapid expansion (it's now Australia's largest regional human services provider!), maintaining a consistent identity as the organisation’s services and reach have grown.
Credits
Completed with Impala
Project Manager: Andrew Munoz. Art Director & Designer: Abi Gordon
Artist: Kim Leutwyler