Campos: Sacred Grounds
Campos wanted to reposition Sacred Grounds as a lifestyle brand, with a refreshed identity that felt both premium and approachable. We developed a new logo and packaging, supported by three custom illustrations. The design moved away from familiar coffee conventions: brown and gold palettes, Italian references and a heavier visual style. Instead, light colours and relaxed imagery gave the range a fresher personality, with illustration bringing character to each pack. The aim was to stand out on a busy shelf while feeling equally comfortable in a boutique homewares store.
My Role
Designer, Illustrator, Finish Artist
Deliverables
Brand Identity, Packaging design, Illustration.
Outcomes & Success
Since the rebrand, the Sacred Grounds product range has expanded in Woolworths while maintaining a presence in specialty food stores and Sydney cafés.
- Designer, Illustrator, Finish Artist
- Brand Identity, Packaging design, Illustration.
- Since the rebrand, the Sacred Grounds product range has expanded in Woolworths while maintaining a presence in specialty food stores and Sydney cafés.
Credits
Packaging created at Squad Ink.
Creative Director: Matthew Squadrito
Designers: Jess Browne, Abi Gordon
Illustration: Abi Gordon