"Inside" and "Outside" Gin, designed for the Archie Rose x Sydney Opera House collab.
Archie Rose Distilling Co.
Archie Rose brings a meticulous, expertly-crafted approach to Australian spirits. Its packaging requires the same treatment. At Squad Ink, I worked on the signature range, a series of brand collaborations, and limited releases – developing packaging and preparing complex finished artwork. Each bottle requires its own story, while remaining recognisably part of the Archie Rose family. Layers of specialty stocks, foils, textures and print finishes gave each bottle a tactile, premium finish. The projects span quiet refinements and more expressive designs, including a collaboration with Sydney Opera House.
My Role
Designer, Finish Artist
Deliverables
Packaging Design, In-store Displays, OOH Marketing, Finish Art
Outcomes & Success
Archie Rose Signature Dry Gin received Gold in the Gin category at the 2021 Design & Packaging Masters.
- Designer, Finish Artist
- Packaging Design, In-store Displays, OOH Marketing, Finish Art
- Archie Rose Signature Dry Gin received Gold in the Gin category at the 2021 Design & Packaging Masters.
Case Study 1/4
Archie Rose x SOH
This two-part gin release explored Sydney Opera House from outside and within. The Outside edition drew on its white tiles and harbour setting; I digitally painted the blue texture, which caught the light on metallic stock through the glass. The Inside edition took a darker, more electric direction, with holographic foiling that reflected the energy of performance. Together, the bottles offered two perspectives on a familiar landmark.
Case Study 1/4
Case Study 2/4
Archie Rose Signature Range
With a more accessible range joining the portfolio, the signature bottles needed a clearer premium position. The evolution retained their iconic shape and label conventions, while distinguishing each spirit through colour and finish. Lighter tones and silver foil suited the botanical vodka; deep green and gunmetal foil defined the gin and its more gritty origins. Clear glass and gold foil let the whisky’s rich caramel colour take centre stage.
Case Study 2/4
Case Study 3/4
Archie Rose x Messina
Archie Rose and Messina’s miniature bottle trio called for a playful treatment with a grown-up finish. The design layered debossed ice-cream texture, gloss spot UV and gold foil, with patterned top labels printed on metallic stock. Dividing ‘Neapolitan’ across the three bottles tied the set together, giving each miniature its own part, in a shared design made for gifting.
Case Study 3/4
Case Study 4/4
Orange Harvest Gin
Orange Harvest Gin was part of a vintage series that celebrated the bounty and diversity of Australia’s annual harvest. With this bottle, we needed to express the complexity of its citrus botanicals without looking like breakfast juice. Custom illustration and a restrained colour palette lent character, and reflected its recipe of bergamot orange peel, finger lime and lemon-scented gum.
Case Study 4/4
Credits
Created at Squad Ink
Creative Director: Matthew Squadrito
Designers: Robbie North, Jess Browne, Abi Gordon