Goodybeans

GoodyBeans is a social enterprise coffee brand with a mission to create meaningful employment and support essential human services. I developed the brand and packaging around the idea of Playful Purpose – bringing together a warm and optimistic aesthetic, with the sincerity of its social mission. A lovable anthropomorphic logo, bright warm colours and illustration give the brand its playful side. Editorial typography and clear layouts make space to explain its social purpose. The resulting brand feels joyful, human and community-minded.