Boost Lab
Boost Lab entered a crowded skincare market, with a mission to make scientifically backed formulas more accessible. I worked on the meticulous packaging design across seven products. Part of the challenge was to fit a lot of scientific information onto small packs without overwhelming the consumer. We developed a system of colour and symbols to distinguish the products, with a clear hierarchy for the brand, product names and benefits. Careful attention to layout and finishes helped balance practical information with shelf presence.
My Role
Designer, Finish Artist
Deliverables
Branding, Packaging Design, In-store Displays, Finish Art
Outcomes & Success
By April 2023, Boost Lab was stocked in more than 2,000 retail outlets, such as Priceline and Adore Beauty, across Australia, New Zealand and Southeast Asia.
- Designer, Finish Artist
- Branding, Packaging Design, In-store Displays, Finish Art
- By April 2023, Boost Lab was stocked in more than 2,000 retail outlets, such as Priceline and Adore Beauty, across Australia, New Zealand and Southeast Asia.
Credits
Completed at Squad Ink.
Creative Director: Matthew Squadrito
Designers: Erika Box, Jess Browne, Abi Gordon