The Gidley
The Gidley brings the grandeur of a New York steakhouse together with an Australian sense of mischief. As lead designer, I developed an identity that balanced indulgence with irreverence, extending it across signage, the venue and its website. Two quails gathered around a champagne fountain form the logo, setting a playful tone. An intricate, theatrical illustration by Jeffrey Phillips adds to the restaurant’s sense of occasion. The design needed to feel assured and luxurious, with enough humour to keep the grandeur from becoming stuffy.
My Role
Lead Designer
Deliverables
Art Direction, Brand Identity, Brand Strategy, Signage, Venue Placemaking, Website.
Outcomes & Success
Nearly seven years on, The Gidley continues to use its original brand identity.
- Lead Designer
- Art Direction, Brand Identity, Brand Strategy, Signage, Venue Placemaking, Website.
- Nearly seven years on, The Gidley continues to use its original brand identity.
Credits
Created at Squad Ink
Creative Director: Matthew Squadrito
Designers: Abi Gordon
Illustrator: Jeffrey Phillips (Jeff the Peff)