Illustration for AAW 2019 by Aurelie Garnier
All About Women Festival
All About Women is an annual festival bringing bold conversations about gender, justice and equality to Sydney Opera House. Working within the in-house creative team, I contributed design and art direction across the 2018 and 2019 festivals. Each year needed a distinct identity that could bring a varied program of speakers and subjects together. Working with selected illustrators, we balanced the festival’s energy with sensitivity to the topics being discussed. The identity extended across marketing, merchandise, venue spaces and onsite activations, creating a cohesive festival experience that welcomed audiences and sparked curiosity about challenging ideas.
My Role
Art Director, Designer, Finish Artist
Deliverables
Branding, Spatial Design, Onsite Social Activation, Print and Digital Marketing, Merchandise, Festival Collateral
Outcomes & Success
The 2019 festival recorded its strongest launch sales to date. Its visual identity was a finalist in the 2019 AGDA Awards.
- Art Director, Designer, Finish Artist
- Branding, Spatial Design, Onsite Social Activation, Print and Digital Marketing, Merchandise, Festival Collateral
- The 2019 festival recorded its strongest launch sales to date. Its visual identity was a finalist in the 2019 AGDA Awards.
Case Study 1/2
All About Women 2019
For All About Women 2019, I helped develop the central theme of ‘Power’ and translate it into the festival’s creative identity. I provided art direction and worked closely with illustrator Aurélie Garnier to develop imagery for talks exploring domestic violence, female rage and motherhood. Each illustration needed a sensitive treatment of its subject, while working within the wider festival identity.
Case Study 1/2
Case Study 2/2
All About Women 2018
Sydney Opera House’s 2018 All About Women festival brought together a range of feminist voices, including Fran Lebowitz and Clementine Ford, with diversity at the heart of the programme. We introduced ‘all about’ as a typographic device that could frame individual topics while holding the festival identity together. The creative paired pointed feminist commentary with humour and optimism, giving the festival an outspoken edge within the broader Opera House brand.
Case Study 2/2
Credits
Completed at Sydney Opera House Creative Studio.
Creative Director: Dan Ingham
Art Directors: Abi Gordon, Jen Yani
Designers: Abi Gordon, Jen Yani, Coral Chum
Illustration: Aurelie Garnier (2019), Jordan Carter (2018)
Motion Design: Mark Kilroy
Copy Writer: Jen Dobbie
Music and Sound Design: Jesse Kendal