Logo created for Arent&Pyke
Logos
Here is a selection of logos I’ve created over the past few years for brands across hospitality, fashion, technology and more. Generally, my approach is to represent the character of each business in a mark that is unique, memorable and carefully crafted.
My Role
Lead Designer, Illustrator, Animator
Deliverables
Logo Design
Outcomes & Success
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- Lead Designer, Illustrator, Animator
- Logo Design
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Case Study 1/5
Naturesphix
Naturesphix is a biotech business developing therapies derived from nature. The identity needed to convey scientific credibility while reflecting its focus on regeneration and wellbeing. Soft gradients suggest renewal, while rounded typography gives the mark a friendly, reassuring character. Together, these choices position the business within natural science without making it feel clinical.
Created at Toben.
Case Study 1/5
Case Study 2/5
Equinnovate
Equinnovate aims to advance Australia’s equine veterinary industry. The logo design connects the worlds of horses and veterinary care – without relying on a literal horse illustration, which featured in 83% of logos found in my competitor review. A deliberately feminine character offers an alternative to the masculine visual language common in the sector. The logo gives the business its own personality, while keeping its professional purpose at the centre.
Created as a Freelancer.
Case Study 2/5
Case Study 3/5
Ondene
Ondene is a luxury boutique homewares store which curates high end goods from around the world. The wordmark created is a timeless classic; feeling refined and established, but not heavy or stuffy.
Created at Squad Ink.
Case Study 3/5
Case Study 4/5
PINA
Piña is a café in Potts Point with a playful streak. The illustrated characters were designed to appear throughout the venue, tucked into places where customers could discover them. That sense of surprise gave the identity a life beyond the logo, adding small moments of character to the space and inviting people to look a little closer.
Created at Squad Ink.
Case Study 4/5
Case Study 5/5
Appellation
Appellation creates products for mothers and babies, centred on scent, comfort and shared evening rituals. The identity draws on the brand’s stories of distant places and imagined worlds. The approach balances a sense of wonder with the intimacy of everyday care.
Created at Squad Ink.
Case Study 5/5
Credits
Naturesphix created at Toben.
Ondene, Arent&Pyke, Appellation, PINA were all created at Squad Ink.
Equinnovate created as Freelancer.