Hotwire x University of Sydney

Ever noticed how tech brands all look a bit… the same? In 2021, Hotwire partnered with the University of Sydney to explore why, through research into the signs and visual conventions shaping the sector. The report needed academic credibility, but also enough personality to interest marketers, designers and business leaders. As lead designer and illustrator, I worked within Hotwire’s existing brand to give the research a clear visual structure. Geometric forms met textbook-inspired illustrations, with a distinct hero image for each of the report's four chapters. The approach extended into infographics, supporting presentations and marketing materials. The design worked to make the extensive research feel approachable, while giving its ideas room to stand out.